Plain language
Technical ideas are introduced with definitions, examples and a clear explanation of what a source can and cannot show.
About Keltron
Independent context for a changing stage of life.
Keltron is an independent editorial team with a background in health communication, based in Leeds. Editorial lead Rowan Ellis oversees topic selection, source notes and publication review; Rowan’s background is in public-facing health communication and plain-language editing.
Our mission
Our mission is to provide evidence-informed, accessible health information for adults over 40 in the UK. We cover energy metabolism, nutrition, supplements after 40 and the everyday habits that surround them.
We do not reduce complex subjects to a headline. Instead, we explain terms, identify uncertainty and make room for readers to form useful questions.
Our editorial approach
Proportionate detail
We distinguish a small study from a broad review and avoid presenting one result as the final word.
UK context
Our references to food, routines and services are written for UK adults, while personal circumstances remain individual.
Editorial standards
- Every guide has a named topic, publication date and clear scope.
- Claims are framed with measured language and relevant limitations.
- Commercial pressure does not determine our article selection.
- Readers are encouraged to speak with an appropriate professional about personal concerns.
Keltron is editorial, not promotional.
We publish information to support understanding, not to sell products or promise outcomes.
Contact us
Questions about an article, a correction or an accessibility matter can be sent to [email protected]. The contact page includes our Leeds address, telephone number and opening hours.
Visit contact pageHow the editorial desk works
Question first
Each guide begins with a reader question and a defined scope. This keeps a broad subject from becoming an unstructured collection of claims.
Context next
We explain terminology, compare sources and distinguish a general observation from a conclusion about one person.
Review throughout
Dates, links, tone and accessibility are checked as part of the publishing process. Corrections are recorded when material wording changes.
Editorial standards in practice
| Standard | Applied to | Practical result |
|---|---|---|
| Plain language | Technical terms and headings | Readers can scan and return to detail. |
| Measured wording | Research summaries | Uncertainty stays visible. |
| UK context | Spelling and everyday examples | The material feels relevant without becoming personal guidance. |
| Editorial independence | Topic selection and links | No product order journey or outcome promise. |
From outline to update
- Define the topic, audience and boundaries.
- Map the main terms and questions.
- Draft an explanation with source-aware language.
- Review clarity, dates, links and page structure.
- Revisit the page when relevant context changes.
“Good editorial information gives readers enough context to ask better questions.”
Corrections and questions
Readers can contact Keltron Health Ltd at 33 Albion Street, Leeds LS1 1AA, by email at [email protected] or by telephone on 0113 946 0404. Please include the page address and the specific wording when reporting a correction. We aim to acknowledge a substantive query within five working days.